Privacy Policy

We appreciate your interest in our website.

The protection of your personal data is important to us. We process your personal data (Art. 4 (1) GDPR) only to the extent necessary in order to provide you with our website, including all functions, content, and offered services (Art. 4 (2) GDPR).

I. Responsibilities / Contact / Supervisory Authority

The responsible for data processing in connection with this website is:

OPTIPLAN GmbH
Am Johannisberg 9–13
08606 Oelsnitz, Germany
Email: info@optiplan.eu
Phone: +49 (0) 37421 494 0
Fax: +49 (0) 37421 494 99

Data Protection Officer:
AuditExpert GmbH
Moritz Schraml
Max-Reger-Straße 21
95030 Hof/Saale
Phone: +49 9281 8189167
Email: datenschutz+optiplan@auditexpert.de

The competent supervisory authority for OPTIPLAN GmbH is:

Saxon Commissioner for Data Protection and Transparency

Postal Address
Postfach 11 01 32
01330 Dresden

Office Address
Maternistr. 17
01067 Dresden

Phone: +49 351 85471 101

www.datenschutz.sachsen.de/kontakt.html

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II. Data Processing in the Context of Website Operation

1. Server Data / Technical Logs

When you visit our website, your browser automatically transmits certain information to our server or to the web hosting provider. This is necessary to ensure secure and stable operation of the website.

Processing is based on Art. 6 (1) lit. f GDPR. Our legitimate interests lie particularly in ensuring the security, functionality, and stability of our online presence.

The logged data is usually deleted no later than seven days, unless longer storage is required for evidence purposes.

2. Cookies

When visiting our website, cookies may be stored on your device. These are small text files saved by your browser that provide information about your use of our website.

Cookies enable among other things:

• recognition of the device used
• provision of certain functions
• optimization of user-friendliness

You can control through your browser settings whether cookies are stored or blocked. However, completely disabling cookies may lead to reduced functionality of the website.

3. HubSpot

We use HubSpot (HubSpot Inc., 25 First Street, Cambridge, MA 02141, USA) for marketing and sales processes as well as to analyze website usage. The following data may be processed, among others:

• name, email address
• IP address
• Interactions with our website

The data processing serves to optimize our services and enable personalized communication. Data is generally stored within the EU. However, a transfer to the USA cannot be fully excluded and is carried out in accordance with the EU‑US Data Privacy Framework.

Further information can be found at: https://legal.hubspot.com/privacy-policy.

You may object to the processing at any time.

4. Google Analytics

To analyze and improve our website, we use Google Analytics (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google uses cookies through which, among other things, the following data is processed:

• IP address
• user behaviour
• Interactions with our website

Data transfer to the USA takes place in accordance with the EU‑US Data Privacy Framework.

Privacy Policy: https://policies.google.com/privacy.
Opt-out-Add-on: https://tools.google.com/dlpage/gaoptout

5. LinkedIn Insight Tag

To measure the effectiveness of our LinkedIn advertising campaigns, we use the LinkedIn Insight Tag (LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA).

The following data is collected, among others:

• IP address
• Cookie data
• Interactions with ads

Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Opt-out / settings: https://www.linkedin.com/mypreferences/g/guest-controls.

Processing also takes place based on the EU‑US Data Privacy Framework.

6.Cookie Consent

Services such as HubSpot, Google Analytics, and the LinkedIn Insight Tag are used only if you have consented to them via our cookie banner (Art. 6 (1) lit. a GDPR). You may withdraw your consent at any time through the cookie settings on our website.

7. Contact

If you contact us by email or via a contact form, we process the data you provide for the purpose of handling your inquiry.

The legal basis is Art. 6 (1) lit. b GDPR, as the data is necessary for communication.

Your information will be deleted once your inquiry has been fully processed and no statutory retention obligations apply.

 

III. Rights of affected persons

With regard to the processing of your personal data, you have the following rights: